Fit for digitalisation
Customer: Fitness First Industry: Gyms
port-neo services: Customer needs and profiles, communication strategy, campaign development, content marketing, omnichannel marketing, experience design, content creation, journey orchestration, journey analytics, organisational development.
Das Unternehmen Fitness First
„Wir motivieren Menschen“
Die LifeFit Group Service GmbH gehört mit den Marken Fitness First, smile X, Elbgym, Barry’s Bootcamp, The Gym Society, Pure Pare und Club Pilates sowie mit mehr als 1,4 Millionen Mitgliedern und mehr als 500 Clubs weltweit zu den größten Betreibern von Fitnessstudios. Dabei steht Fitness First als langjährige und erfolgreiche Marke im Zentrum der Gruppe. In Deutschland sorgen ca. 1.250 Mitarbeiter:innen in 52 Studios dafür, die rund 150.000 Mitglieder für Gesundheit, Fitness und das eigene Wohlbefinden zu begeistern und auf ihrem Weg zu begleiten. (Stand 01/2022)
Getting the timing right
A holistic approach to the fitness experience
Automated & personalised
The primary goal of our partnership with Fitness First is to cement the following notion in the minds of members: Regardless of what happens, who you are and what you want to achieve – at Fitness First, you’re in good hands. In line with this mantra, our software and communication experts at mission-one (part of the port-neo Group) automated email sequences to address members at every stage of training. The membership starts with an 8-stage welcome track, which guarantees members the optimal experience after registering at Fitness First. Not only does this make gym induction child’s play, it also ensures new members receive optimal digital support at the start of their fitness journey.
After the initial stage, members receive other milestone emails triggered by completed workouts at the club that boost motiviation with personalised content. Individual workouts are also followed by surveys to facilitate ongoing experience reviews via an NPS, allowing Fitness First to continually analyse member satisfaction.
Special campaigns also help shake up their daily workout routine, including the Fitness First advent calendar and the digital Les Mills event. The latter was a joint online event hosted by Les Mills and Fitness First that Fitness First members could register for via a landing page and select two of the five available courses.
A section for contract management has also made life easier for members. From signing contracts, payment reminders and cancelling memberships to taking a break (Fitness First, smilex and Elbgym) or invoices for personal trainers: Members now receive all information and documents quickly and easily by email. Providing maximum transparency and trust as an added bonus.
Collect, store, analyse
Fitness First Database
Keeping up with the digital transformation
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