Accessible should be the new normal

Accessible should be the new normal

Creation 24.08.2021 Accessible should be the new normal The internet, apps, websites and digital services are no longer a novelty, let alone a privilege. They are an essential aspect of our lives, particularly during the era of COVID-19, New Work and digital nomads. We quickly got used to the majority of our life taking place […]

First steps towards marketing without third-party cookies

Tschüss, Third-Party Cookies

Technology 14.11.2022 Bye bye, third-party cookies Third-party cookies are a popular online marketing tool, but they’re starting to fall by the wayside. Now blocked as standard in Firefox and Safari, Chrome plans to follow suit in 2024. I looked at how targeting could work without third-party cookies in a previous post. To summarise: The death of […]

What will targeting look like without third-party cookies? 

Wie funktioniert Targeting ohne Third-Party Cookies? 

Strategie 19.10.2022 What will targeting look like without third-party cookies? The death of third-party cookies is drawing near, marking the end of apopular online marketing tool. In this article, we’ll take a look at somealternative targeting methods, some of which are still in development as wespeak. Others are already commonplace. Third-party cookies have already been […]

Scrum: A vehicle for corporate culture change?


Scrum: A vehicle for corporate culture change? We’re always testing different tools and methods to improve our customer experience. For the past 7 years, one of these has been integrated in software development: Scrum. Granted, the initial stage requires a lot of work. Successfully completing Scrum training, creating a backlog and diving into working in iterations (sprints) is […]

Why is CX so important?

Warum ist CX ein Thema?

Strategie 16.09.2022 Why is CX so important? Customer experience (CX) is far more than just a passing trend or the latest buzzword. CX encompasses numerous levers and parameters that can determine the future success or failure of a company. Something proved time and again by studies and surveys. Customer experience refers to the result of all experiences […]

Games as touchpoints

Games als Touchpoint

Strategie 26.08.2022 How marketers can use games as touchpoints You’ve probably encountered at least one of the following headlines in recent years. Forexample, that Gamescon, the annual trade fair for video games, is now one of the most visited trade fairs in the world with almost 400,000 visitors each year. Or that with annual revenues of around […]

Interview design systems

Design Systeme

Technology 25.02.2022 Interview: Design systems from a graphics standpoint After describing design systems in my previous article (Design systems – CX gamechangers?) and exploring for which companies they can transform CX development, this article takes a look at design systems with a focus on graphics. My colleague Eileen helped me out by providing her input. […]

Design systems

Design Systeme

Technology 21.12.2021 Design systems – CX game changers? Technological advances and the associated rise in the number of different media and devices places new demands on digital product design and software development. Designs need to be flexible and scalable yet remain consistent across all technical environments. Companies that succeed in implementing this level of consistency in their customer […]

Smart life. Smart printer

Smart Life. Smart Printer.

Technology 17.12.2021 CXOs should try their hand at setting up a printer I recently purchased a new HP smart printer for my living room. At the agency, I would typically give IT a call or send a ticket so someone else will take care of setting up the hardware for me. It’s always nice to delegate! However, […]

Sustainable websites: Every bit counts

Jedes Bit zählt

Creation 08.10.2021 Every bit counts: The environmental impact of your website. Sustainability has long been on everyone’s radar, finally reaching the last outposts of the German corporate landscape in the past two years. Have you ever stopped to ask yourself how sustainable your website is? Probably not. The issue has long been overlooked in the digital world. People […]