What will targeting look like without third-party cookies? 

Wie funktioniert Targeting ohne Third-Party Cookies? 

Strategie 19.10.2022 What will targeting look like without third-party cookies? The death of third-party cookies is drawing near, marking the end of apopular online marketing tool. In this article, we’ll take a look at somealternative targeting methods, some of which are still in development as wespeak. Others are already commonplace. Third-party cookies have already been […]

Why is CX so important?

Warum ist CX ein Thema?

Strategie 16.09.2022 Why is CX so important? Customer experience (CX) is far more than just a passing trend or the latest buzzword. CX encompasses numerous levers and parameters that can determine the future success or failure of a company. Something proved time and again by studies and surveys. Customer experience refers to the result of all experiences […]

Games as touchpoints

Games als Touchpoint

Strategie 26.08.2022 How marketers can use games as touchpoints You’ve probably encountered at least one of the following headlines in recent years. Forexample, that Gamescon, the annual trade fair for video games, is now one of the most visited trade fairs in the world with almost 400,000 visitors each year. Or that with annual revenues of around […]