The customer journey describes the key steps of the customer experience CX – the journey is the reward, so to speak. However, since your customers can choose different roads to reach the destination, there are countless opportunities for journeys and touchpoint sequences. As a customer journey agency, we’ll help you understand the customer experience in detail. In our analysis, we combine the needs of your customers with the various interaction points along the road to your product and beyond. All of these touchpoints must be optimally managed to ensure a positive CX. A customer journey map forms the basis for this.