
YELLOW - Thought Leadership in color
Customer:Swiss Post Industry: logistics and communication
port-neo services: Communication Strategy, Brand Strategy, Content Marketing, Omnichannel Marketing, Creative Campaigns, Content Creation, Branding
Case
The most important currency on the web
Die schweizerische Post
Die Post verbindet


Challenge
Relevance in tune with targets

The main challenge: finding the right balance between company objectives …

Solution
Thought leadership for strong positioning





Result
Figures

Print magazine run over200

Media assets and content pieces created

Average visit duration on post.ch/yellow
Accolades
BCM - Best of Contentmarketing

Europe’s largest
content marketing competition
1 x Silver
Accolades
Galaxy Awards

Corporate/Custom Publication –
B2B Customer Magazine
1 x bronze
Denise Liebchen
Head of Content & Dialogu
Post CH AG

CX at Port-Neo
Holistic approach for impressive experiences

Inspire
Yellow is everything except yellow

Discover
From focus topics to relevant content

Play
Content strategy for a comprehensive experience


The Augmented Reality video can be retrieved by scanning the magazine page.
Build
Content hub for measurable traffic
Incorporating the content hub into the content strategy allows high performance content to be promoted and tracked. In addition to the digital adaptation of the magazine content, other relevant topics can be found at www.post.ch/yellow, which link to other hubs or Swiss Post product pages. In turn, YELLOW is also linked on these pages. This makes YELLOW relevant for other customer journeys and the bidirectional traffic generates leads for Swiss Post on various sites. The user determines their own journey, as they often do.

Adapt
Focus on lead nurturing and routing



