YELLOW - Thought Leadership in color
Customer:Swiss Post Industry: logistics and communication
port-neo services: Communication Strategy, Brand Strategy, Content Marketing, Omnichannel Marketing, Creative Campaigns, Content Creation, Branding
The most important currency on the web
Die schweizerische Post
Die Post verbindet
Relevance in tune with targets
The main challenge: finding the right balance between company objectives …
Thought leadership for strong positioning
Print magazine run over200
Media assets and content pieces created
Average visit duration on post.ch/yellow
BCM - Best of Contentmarketing
content marketing competition
1 x Silver
Corporate/Custom Publication –
B2B Customer Magazine
1 x bronze
Head of Content & Dialogu
Post CH AG
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CX at Port-Neo
Holistic approach for impressive experiences
Yellow is everything except yellow
From focus topics to relevant content
Content strategy for a comprehensive experience
The Augmented Reality video can be retrieved by scanning the magazine page.
Content hub for measurable traffic
Incorporating the content hub into the content strategy allows high performance content to be promoted and tracked. In addition to the digital adaptation of the magazine content, other relevant topics can be found at www.post.ch/yellow, which link to other hubs or Swiss Post product pages. In turn, YELLOW is also linked on these pages. This makes YELLOW relevant for other customer journeys and the bidirectional traffic generates leads for Swiss Post on various sites. The user determines their own journey, as they often do.
Focus on lead nurturing and routing
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When bathroom dreams meet UX
Brand- and Webrelaunch
From communication to infrastructure