The Customer Experience Talk
Top international brands in particular are renowned for offering the perfect customer experience. But how do they manage to achieve this? Kai Vorhölter takes a closer look. Speaking to leaders from a number of industries, he learns more about their business strategy and how they manage to create experiences in their marketing and beyond.
The bathroom is one of the most important rooms in the living area. And the industry behind it is in the midst of disruption — while at the same time it has to attract three very heterogeneous target groups through a wide variety of sales channels.
There is no need to say anything about SAP as the largest European software company. With regard to CX, it is of course exciting how the Group is using the dual role of CX provider — keyword Marketing Cloud — and users themselves to improve the customer experience.
“CX or nothing”? Our guest today is so disarmingly honest about the situation in his own industry. However, that was the case even when the term itself did not even exist.
CX Lounge 25.11.2021 Group 7 High-tech experiences in agriculture Episode #03 Agriculture is not only a complex issue, it is essential and demanding all over the world in particular. Farmable areas
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